Revel United, the Dallas-based integrated advertising agency, has been named the creative agency of record for Great American Cookies®.
Revel United’s responsibilities will include strategic marketing and in-store creative development to help increase sales and build the brand’s identity on a national level.
“This, again, is an wonderful win for us,” says Revel United CEO Mark Stafford. “And to work with another brand under the Global Franchise Group stable, is very exciting.”
Revel United, the Dallas-based integrated advertising agency, has been named the creative agency of record for Marble Slab Creamery and MaggieMoo’s Ice Cream & Treatery. Revel United’s responsibilities will include strategic marketing and in-store creative development to help increase sales and build the brand’s identity on a national level.
“This is an exciting and major win for us,” says Revel United CEO Mark Stafford. “We have wanted to work with these much-loved, famous brands for some time, and look forward to putting our ideas in place.”
Revel has produced award-winning creative work on national and international levels, and is known for its holistic approach to marketing. Stafford, who hails from Britain, brings international food industry expertise to the table, due to his extensive work on the McDonald’s and Kellogg’s accounts in London.
“It is great to be involved with the food industry again,” says Stafford. “I look forward to applying my knowledge and insight from over the pond to this account.”
The win comes under Jennifer Johnston, Global Franchise Group’s Chief Marketing and Operations Officer.
“The strategic ideas that Revel United have presented are really what set them apart. Their creative firepower coupled with extensive business understanding made them an obvious choice. We look forward to working with them to take our brands to the next level and deliver outstanding and effective work to our customers,” says Johnston.
Marble Slab Creamery and MaggieMoo’s will join the ranks of other high-profile clients such as Baylor Health Care System, The Picture People, Great American Cookies, Pretzelmaker and Univision Radio Concert Series. For more information, please visit www.revelunited.com.
This gallery contains 4 photos.
Friday afternoon, Revel United receives a call from our client at Univision that cross-bars were not delivered for flags we had designed. The H2O Music Festival was the next day and the vendor could not be reached to deliver the … Continue reading
As a native Brit who has lived in Dallas, Texas for over seven years, I have truly fallen in love with everything Texan; Tex-Mex, Line-dancing, Two-Stepping, Drive-Thru Dry Cleaners, Fresh Jalapenos, The State Fair, Big Tex…..the list goes on.
But over the last week, the news media has reached fever-pitch with the fascination over the Diamond Jubilee of Her Majesty Queen Elizabeth II, which I have to say has brought the normally stiff-upper lipped, unemotional Brit that I am almost to a glassy-eyed tear.
One of the questions though that I have been consistently asked over the past week is why the Brits are so enamored by an institution that seems so archaic, and why the people of the Great Britain are so excited about the up-coming celebrations.
To me, it’s simple. The Queen and the Monarchy represent everything that is good about not only Great Britain, but about the civility and kindness of the people (or subjects, should I say) of the great nation.
Elizabeth the Second, by the Grace of God of the United Kingdom of Great Britain and Northern Ireland and of Her other Realms and Territories Queen, Head of the Commonwealth, Defender of the Faith, was born Princess Alexandra Mary Windsor on April 21st 1926 and after the abdication of her uncle Edward VIII, was thrust into becoming heir to the throne.
Since her life was turned upside down with the death of her father and became Queen in 1952, she has single-handedly dedicated her whole life to the betterment of her nation every single day in the public eye. In essence, she was forced to give up any privacy for the benefit of her subjects.
A cynic might easily say, “Well….she’s pampered, lives in castles and palaces at the expense of the tax-payer and has no real constitutional role”. Well that’s true….to a degree. But I sure as hell would not swap my life for hers, even if I’m struggling with the mortgage payment.
The Queen is way more than a figurehead to the British people. She is our ‘weights & measures’, our ‘stop-gap’ between odious politicians with frightful agendas and her people. Under the constitution, the Prime Minister is required to have an audience with The Queen once a week at the palace, whereby, behind closed doors, she ensures that the government are carrying out the duties expected by the people, for the people. Even though none of these conversations have ever been recorded or noted, it is well known that she can make the most stalwart of PM’s quake at the knees with just one look…..just one. After all, Her Majesty has probably more political experience than any sitting PM as she’s been in ‘this game’ since Winston Churchill.
However, I’m most certainly digressing here. The point is that she is simply a ‘tour de force’ in the fabric of the nation, that binds one common cultural identity through good and bad. She is a beacon of behavior, civility and the perfect model of grace.
I, for sure, am one who is sad that I shall not be waving my Union Jack on the banks of the Thames this weekend, or sipping Pimms in Hyde Park. But I can sit back here in Dallas, Texas watching proudly on the networks as her Majesty is cheered on by the nation for a well-deserved celebration of 60 years of being on the throne.
Your Majesty, as your subject abroad I salute you. “God Save the Queen!” Long may she reign over us.
The Dallas/Fort Worth Chapter of the American Marketing Association is going beyond the traditional measures of success and awarding some top campaigns from 2011 with peer recognition – something coveted by any marketing professional.
Last month at the Hyatt Regency Hotel in downtown Dallas, marketing campaigns were honored as category winners in the Marketer of the Year Awards.
Revel United won Marketer of the Year award in the nonprofit category for our work on the Baylor University Medical Center of Dallas Cancer Center Campaign.
The Marketer of the Year Awards was designed to recognize excellence in marketing in the DFW area in various marketing categories. It is the opportunity to gain recognition for marketing initiatives that have contributed to solving challenges and growing their business. These efforts have demonstrated vision, insight and a drive for excellence that have triumph above the rest.
The Dallas/Fort Worth American Marketing Association (DFW AMA) is the premiere community and resource for marketing professionals and students, with over 600 members throughout the Dallas/Fort Worth Metroplex. Each year the DFW AMA hosts various marketing-related events to help educate, support and enhance the performance of marketing professionals throughout their careers. To learn more, visit www.dfwama.com.
Photo courtesy of Benjamin D Stewart. www.benjaminstewart.com
Revel and Baylor at the awards ceremony
Revel United won gold for their Dallas Stars Program Ad for Baylor Health Care System at the Twenty-Ninth Annual Healthcare Advertising Awards, sponsored by Healthcare Marketing Report. Revel United also won two more awards for the Total Advertising Campaign for Baylor Health Care System Sports Medicine Orthopedic Services and for the Faith In Action Initiatives Ad for Baylor Health Care System.
Nearly 4,000 entries were received in this year’s competition, making the awards the largest healthcare advertising awards competition.
A national panel of judges reviewed all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition. The awards are sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising and strategic business development.