Revel’s latest focus soup topic: lying. When is it OK to lie? What are your justifications for lying? Is withholding the truth considered lying? These are some of the questions we asked the people of D.C. After viewing the video feel free to give us your own opinions.
Revel produced three television commercials for the Baylor Scoliosis Center in Plano. The spots air today in Midland, Austin, San Antonio, and Oklahoma City.
With the New Year upon us, many are making resolutions to eat healthier. However, when Revel decided to interview people on the street and collect surveys regarding fast food habits, the holidays were in full force with everyone doing last minute shopping and many falling victim to fast food meals. We asked, “What role does fast food play in your life?” The responses were broad from “no role” to “too much of a ‘roll’ (pun intended),” and some saying they only partook while traveling. It seemed we had more fast food users from our street interviews than those who took our survey. This may have been because the street interviews were held in Athens, Georgia, where the University of Georgia is located. There is a possibility that more students were questioned on the video and that the college lifestyle (late night eating, hangovers, etc.) promotes more fast food consumption. According to our research, the main reasons for eating fast food included time constraints and convenience. Other responses were, “it tastes good” and “I was drunk” or “starving.” So it appears the fast food industry has the alcohol industry to thank for some of their sales!
Then we turned to the subject of healthier options at fast food chains. Most people thought the options were great and considered them a “positive and brilliant change.” Others state that the healthier choices are not flavorful and that advertisements claim the food is healthy when, in fact, it is not. A third of our respondents say they chose the healthy options when eating fast food. When asked what options they chose, the most popular were salads and grilled chicken options from McDonald’s, KFC, and Wendy’s. Subway was mentioned as a favorite fast food establishment, even though there is no drive-thru (which, for us, is the factor that determines a fast food joint from a regular restaurant). Healthy options our respondents wish were available include, “Splenda-sweetened drinks and desserts,” “healthier pizzas,” “wheat wraps,” and “more fishy stuff.” One wrote that they shouldn’t change a thing: “Junk food is junk food and people like it for that reason.” This was the sentiment from several of our video respondents who feel that if they are going to eat fast food they might as well eat the cheeseburger and fries.
Realistically, it’s hard to imagine fast food companies would ever stop serving their original ‘tastier’ options, but with America’s growing obesity epidemic, we anticipate more pressure on the industry to produce healthier options.
Revel’s 4th Annual Holiday Party was as hilarious as ever. Our glamorous staff and equally glamorous vendor partners, spouses, boyfriends and girlfriends turned up in full holiday garb and enjoyed festive martinis and mountains of food. Mark & Greg’s apartment was the venue and an unmistakeable ‘homage’ to Santa and all his little helpers. It was wonderful to see all the amazing people that make Revel ‘happen’. To each and everyone of you – thank you. You make life here thoroughly enjoyable!! Mark x
Revel announces the third in a series of 12 episodes of interviews on questions that often aren’t asked in public—but should be.
In our last Focus Soup video, we asked the question, “What causes you to get road rage?” In the survey that followed, 87% of the respondents said they had experienced road rage, and of those, 65% had been both the aggressor and the recipient. Triggers included slow drivers, distracted drivers and being cut off on the road. In this day and age, it seems as though road rage is a typical part of our driving experience.
Yet when it happens, road rage comes out of nowhere. You might be running errands or driving home from work when suddenly a car swerves into your lane. In an instant, you slam on your breaks, your heart rate skyrockets, and your emotions are kicked into overdrive. In this moment, often our first thoughts are, “What a jerk! What is this idiot thinking? Learn how to drive!” Rarely do we have more tempered reactions like, “Oh maybe they are really in a hurry to get to their child’s dance recital” or “Another driver must have caused them to swerve into my lane.”
The reason we don’t immediately jump to those latter statements can be explained through social psychology, which is the study of how people’s thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others. Think back to the last time you had to take an exam in school. Did you do well or poorly? What factors did you attribute to your grade? Chances are if you did well, you attributed your score to internal, personal factors. You thought, “I studied really hard for this,” or “I am a smart person.” If you did poorly, you most likely attributed the results to external factors, e.g., “The questions were worded strangely,” or “That teacher just doesn’t like me.” When we perform below the standards we set for ourselves, we like to blame outside factors. When we do well at something, we like to attribute that to internal sources, such as our personality and character.
When asked what normally instigates your road rage, one of our respondents to the survey stated, “Plain old idiot drivers and people acting like a-holes like they own the road.” This is evidence that social attribution error is in full effect on the road. So the next time someone doesn’t use his blinkers or cuts you off, take a moment to assess the thoughts you have about that driver. That short moment just might help curb your road rage, leading to a safer driving experience for everyone.
Revel is proud to announce that our work for Baylor Heart and Vascular Hospital’s annual report won Gold through the CardioVascular Advertising Awards! The CardioVascular Advertising (CVA) Awards Program is an exclusive competition recognizing the nation’s most talented healthcare marketing professionals for outstanding excellence in advertising for the specific service lines of cardio and/or vascular services. Winning entries, judged by a diverse panel of experts, are published in Marketing Healthcare Today. Judge’s Choice trophies, as well as Gold, Silver and Bronze certificates are granted to winning entries exemplifying excellence. The CVA Awards is hosted by Marketing Healthcare Today and Creative Images, Inc., an internationally recognized firm that has specialized in strategic healthcare marketing for more than 17 years.
Revel is delighted to announce that our 2008 Baylor Health Care commercials, print ads, and billboards have made finalist list for the first-ever CLIO Healthcare Awards. The CLIO Healthcare Awards is an extension of The CLIO Awards, one of the world’s most recognized awards competitions for advertising, design and interactive, which celebrated its 50th Anniversary in 2009. Healthcare accounts for more than one-third of the U.S. gross national product. It has become one of the most visible sectors of advertising, promotion and creative design in the last few years, particularly on TV and online. Our commercials were entered under the Integrated Campaign category, which required that more than three mediums were used to advertise Baylor’s services. The awards ceremony will be taking place on November 13th in New York. Below are some of the pieces from the campaign:
Print Ad (Cardiology Sloan)
Billboard (Ortho Holley)
TV Spot (NICU Solomon)
Revel is proud to announce that our 2008 TV commercials for Baylor Health Care System won the highest national award from Health Leaders Media, with Platinum in the Best Branding Campaign category.
Below are three of eleven spots included in the winning campaign:
Revel is thrilled to introduce the second in a series of 12 episodes of interviews on questions that often aren’t asked in public—but should be.
 
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