For our sixth installment of Focus Soup, we decided to see what inspires people. View what people in Portland and Chicago had to say and then submit your own thoughts about your inspirations.
Revel is proud to announce that our 2009 Baylor Healthcare System advertising campaign has been awarded the bronze medal within the Overall Hospital Systems category at the 2010 Aster Awards. The Asters reward excellence in advertising in the health care industry, and this year over 3,000 entries were submitted from across the United States, Canada and South America. Our entry included 16 television commercials featuring real patients and their experiences at Baylor, as well as complementary print, outdoor and web videos. We’d like to give a big thank you to the amazing patients who shared their stories with us, and all the people (too many to name!) who played a hand in making the campaign come alive.
Here are 2 of the 16 Web videos from the award-winning campaign.
For this month’s topic we decided to dig into to something a little more sensitive. We asked people on the streets in both Portland and Chicago several questions about racism. Are we all racist? Is there racism within races? How does social pressure affect racism? Will racism ever not exist? We got some very compelling answers from the street as you can view in the video.
Then we expounded on these questions on our online survey. We created the survey to be a lot more open-ended than previous surveys so that the respondents could have more freedom in describing their personal experiences.
The majority of our respondents indicated that their family contributed to their views of other races. Most said that their parents taught them to be open to other races. Yet one person wrote as an adult, he found that his family was wrong and “ignorant in their thinking of other races.”
Eighty percent say that they consider themselves less racist than their parents.
One person said, “My parents judged people by their character first and then by action and then by appearance. I learned not to judge people by appearance.” So although family was an influencing factor, it seems people have learned to break away from these influences and form their own beliefs.
Half of our respondents indicated that they have been subjected to racism. Fifty percent of those who have felt discrimination based on race were African American, 17% were Asian, and 33% were Caucasian. One poignant story, told by an Asian respondent, relayed that while at boarding school in Kentucky, she was classed as “black” or a “VI (Virgin Islands) girl” by students and faculty. She was classified as black just because she wasn’t white.
There also seems to be a trend in the answers where a person who has felt discrimination feels they have to somehow determine how a group or new acquaintance views other races before they can really feel comfortable. This is a troubling thought. Not that their behavior is unjustified if they have been treated differently based on their race, but it seems like this is a safety mechanism used to not be themselves until they figure out how others feel. How will minorities ever feel comfortable in their own skin if they act differently or even choose not to be in someone’s company who they perceive as being racist? Then those people who are viewed as racist are not being exposed to other races and therefore do not ever get to have the relationship that might change their mind.
An overwhelming 90% of respondents believe that there is racism within races. Our participants in our video said that this could be based on socio-economic status, education, and even the shade of skin within a race. Again, how will racism ever be eradicated if those within a certain race have prejudices against each other?
Sadly, eighty percent indicate that racism will never completely go away. The general consensus is that with every generation, racism becomes less and less of an issue. Although we are making progress it seems that racism might always be a part of our society at some level.
We would like that thank those who shared their personal experiences and thoughts
 
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